Our identity · Adopted October 2026
The logo that will carry us to the decade ahead.
In summer 2026, we asked the MAP community to design our new logo. Among the submissions, we selected Alma Mauch's design, which is now MAP's mark on this site, on our annual reports, event posters, social media accounts, and in the corner of every browser tab that opens our pages.
The logo
The m, the a, and the p share stems and overlap one another, so the eye reads a single form, moments before it reads three letters.
This is what MAP stands for. Our chapters are autonomous and run themselves. They are also, unmistakably, part of the same network. Similarly, the letters that make up our logo are legible on their own and inseparable at once.
Lockups
Five ways to use it.
Use whichever one fits the space you have. (For the time being, perhaps do not invent a sixth).
01 · The logo on its own
For square and small spaces, and anywhere MAP is already named in the surrounding text: avatars, favicons, stickers, the corner of a slide.
02 · Words on the side, two lines
The default lockup. The name sits to the right over two lines, optically centred on the logo. Use it for letterheads, page headers, report covers, and any space wider than it is tall.
03 · Words on the side, a single line
For very wide, shallow spaces where two lines would look cramped: email signatures, web banners, the foot of a poster, a conference step-and-repeat.
04 · Words below, centred
For narrow or centred spaces: posters, tote bags, a title slide, a conference badge, the back of a t-shirt.
SVG for anything that will be printed or scaled. PNG for slides, documents and social posts; they are transparent and 480 px tall. The browser-tab icon lives at map-favicon.svg.
Chapter logos
Every chapter has its own.
We have adapted the new logo for all of our chapters, whether active, on hiatus, or inactive. 191 sets, 764 files in all.
Each set has the chapter's name set beneath or beside the wordmark, in four arrangements: left-locked and centred, each in black and in white, as both SVG and PNG. Find and download yours.
Write to hello@minoritiesandphilosophy.org if your chapter is not included, or if you would like something about your logo changed.
Colour
Four colourways (that's it).
Blue and lime are for covers, merchandise and one-off moments, not for everyday use. One-colour black is for processes that cannot hold two tones: single-colour print, engraving, embroidery, rubber stamps.
Space and size
Give it room, and don't go too small.
Clear space
Keep a margin of X on every side, where X is one quarter of the mark's height. Nothing comes inside it: no text, rule, photograph edge, or other logo. When in doubt, give it more space.
Minimum size
The mark holds down to about 24 px on screen and 8 mm in print. Below that, the counters inside the a and the p close up. Our favicon ships as an SVG, so browsers draw it at the screen's real resolution, which on most displays today is 32 px or more.
Lockups need more room than the mark alone. Words on the side: 150 px or 45 mm wide, minimum. Words below: 95 px or 28 mm.
Type
Fraunces for the headlines, Inter for the body.
The wordmark is set in Fraunces, the same face as our headlines here.
Aa
Fraunces The wordmark, headlines, pull quotes and numbers. Weights 300 to 500. Both Fraunces and Inter are open-licensed and free to install.Aa
Inter Running text, navigation, buttons, captions, labels and tables. Weights 400 to 700.Misuse
Six things not to do.
Don't stretch or squash it. The proportions are fixed. Hold the Shift key when you scale.
Don't tilt or rotate it. The mark sits upright, always.
Don't recolour it outside the four colourways above.
Don't add shadows, glows, bevels, gradients or outlines.
Don't set it on a busy ground. Give it a plain field, or use the reversed version on a dark one.
Don't crop it, and don't trim the strokes that break the edge of the plate.
Credit
Designed by Alma Mauch.
Alma Mauch is a designer from Oldenburg, Germany, currently finishing a Bachelor's degree in Urban Design. Alma can be reached at almam.design@gmail.com.
Alma Mauch designed this logo and submitted it to MAP's open call, which closed on 30 September 2026. The design was selected in October 2026.
When we published the call, we committed that the designer of the selected mark would be credited publicly on this site and in our annual report, in perpetuity, and that the designer keeps the right to show the work in their own portfolio.
For any questions about the use of the logo, write to hello@minoritiesandphilosophy.org.